At Kern Health, our job is to help you get the kind of results that get recognition. The truth is, we don’t succeed unless you do.
Whether you need to hit an aggressive acquisition target, reduce churn, drive down acquisition costs or bump up member engagement, Kern Health can help you get the job done. We combine the art and science of direct response to deliver lower CPL/CPC, higher response rates and improved ROI. Then, we test and optimize our way to even better results.
We offer strategy, planning and execution for healthcare customer acquisition, and consumer engagement and retention programs in B2B and B2C, including:
- Customer segmentation and modeling
- Control and test program development
- Pipeline development
- Campaign analytics
- Creative development
- List procurement and management
- Customized landing pages
- Media planning/procurement
- Lead nurturing programs/automation
- Local marketing programs/automation
- Direct mail
- Alternative media (Advo, Valassis, RedPlum, etc.)
- Social platforms (Facebook, YouTube, etc.)
- Digital (Banners, SEO, SEM, etc.)
- Email marketing
Know where your customers are.
These days, consumers get their information online. In addition to visiting your site, they also go to sites like Yelp, where your customers recount their experiences with your company—good and bad. And consumers use social media to reach out to friends and family for advice.
Armed with enough data to make an informed decision, these consumers enter the buying cycle on their own terms, at their own time. So it’s your job to be wherever they are, whenever they’re there.
Build relationships with your prospects, keep them engaged and add value by providing content that helps them figure it all out. Nurturing these leads will boost your brand and improve your conversion rate.