You wouldn’t attempt to conquer Everest without a detailed plan. But trying to navigate today’s healthcare challenges without one is just as risky. That’s why we start every job with a rigorous strategic plan that outlines how we’ll get from A to B. It’s called the StrategyMasterPlan™ and RoadMapping™ process, and it incorporates all of the insights we’ve gained from thousands of direct response programs. Innovative and pragmatic, it combines proven best practices with cutting-edge tactics to achieve remarkable results. The Kern Health marketing team offers this approach to help our clients build marketing plans that address both short- and long-term goals and objectives.
We are in the business of healthcare.
We have over 50 years of combined experience working in healthcare marketing. Our staff includes copywriters, art directors, account managers and data experts—all well-versed in the healthcare arena.
The more you understand what your customers value, how they shop and what’s important to them, the more members you will acquire and retain. Tracking them throughout their lifetime and understanding exit triggers will also inform future strategies.
Frequent, personalized outreach with a consistent tone and voice has a huge payoff by reinforcing plan value and reaffirming a consumer’s purchase—from initial marketing to welcome calls and an array of “after sale” communications. Every touch point is a “resale.”
Traditional mechanisms such as phone calls and direct mail outreach may not be right for all customers. As more and more people seek information online, it is important to know how your audience prefers to engage. So be prepared to offer social and digital solutions to meet their communication preferences.
We are analytical superheroes.
Kern Health unlocks the hidden targets and deeper insights that drive enhanced performance from each and every marketing dollar.
As an Eloqua-certified partner, we’re experts at leveraging marketing automation, and social and digital media to drive behavior changes.
We execute fast and within budget.
Kern Health knows how to move quickly and efficiently to deliver your campaigns on time, within budget and without errors.
We believe in ROI.
Kern Health puts a lot of emphasis on generating the right leads and creating low-cost programs that help you nurture your leads through the entire buying process.