Kern-Health an Omnicom Agency

Year-round Medicare marketing rights and a CMS bonus are more than enough motivation for health plans to leverage a portion of their annual marketing plan investment toward improving or retaining their Medicare 5-Star rating status. But at first glance, the … Continue reading →

The customer-buying journey has changed, especially with the rise of the empowered health consumer. Empowered health consumers want more information and often turn to friends and their social networks to form opinions and make choices about their health and coverage … Continue reading →

Change is afoot. New legislation will redefine to whom, when and how we market. All lines of business will feel the increased pressure to leverage strong data analytics to drive targeted prospect and customer interaction. The ever-staggering power of the … Continue reading →